Serge Rusak
Commissioned by
Rusak Designworks

Client: Rusak Designworks
Lab: Carmencita Film Lab
Artwork: Design by Serge Rusak
Year: 2016
Location: Belgium



This series delves into the creative process of industrial designer Serge Rusak, showcasing the journey from initial sketches to the final creation of a custom-made table. In Rusak’s minimalist, futuristic atelier, the images balance the quiet concentration of drawing with the raw power of the machines crafting the material. Through these contrasts, the series highlights the harmony between thoughtful design and precise execution, offering a glimpse into the making of a unique piece of furniture.

About

Michael Ferire is a Belgian photographer and visual director based in Brussels. For the past fifteen years, he has collaborated with international brands in the fields of music, art, craftsmanship, luxury and contemporary culture.
His practice sits at the intersection of photographic creation, artistic direction and concept development. Michael’s work explores gesture, light and perception, blending reportage sensibility with a refined, staged approach.
His images convey presence and emotion through minimal movement, subtle tension and meticulous attention to detail. Whether for commercial or editorial projects, Michael shapes visual narratives with a strong sense of place and a distinctive, human-driven aesthetic.

Services

Photography / Photographic Direction / Creative Direction / Event Activation Concepts / Artistic Installations / Visual Concept Development / Consulting & Visual Advisory

Selected clients

Balbosté, Galerie Xavier Hufkens, Alexandre Benjamin Navet, Thierry Boutemy, Atelier Lum, Rusak Designworks, Guendalina Litta, Dior, Krug Champagne, Thomas Roussel, TBWA, Stromae

Contact

hello@michaelferire.com
+32 472 97 24 29

MICHAEL FERIRE
Essence Studio SRL – TVA BE 0778 730 648
Avenue Winston Churchill 24 – 1180 Bruxelles

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