Ithra
Commissioned by
TBX agency

Client: TBX agency
Location: Ithra, Saudi Arabia
Year: 2021



Commissioned by TBX in Dubai, this series captures the awe-inspiring Ithra Building in Saudi Arabia, symbolizing the country’s modern renaissance. Set against the stark desert landscape, the building’s futuristic design evokes the image of a space shuttle, blending seamlessly with the golden and silver hues that give the series an otherworldly, timeless feel. Through these images, I aimed to reflect both the innovation and ambition behind this architectural marvel, highlighting its role as a beacon of Saudi Arabia’s new era.

About

Michael Ferire is a Belgian photographer based in Brussels. Over the past 15 years he has been collaborating with international brands in the fields of music, art and craftsmanship. He mainly works behind the scenes for discerning and passionate clients and brands, using a versatile approach that combines reportage and staged photography. Michael also shares and teaches his methods in conferences and workshops across Europe, empowering photographers to elevate their businesses to the next level and reinforce their creative vision.

Vision

Michael’s visuals convey a strong sense of place, with meticulous attention to precision and detail. Focusing primarily on portrait photography, Michael’s work encompasses a blend of both commercial and editorial projects, delivering bold and intricate visual narratives.

Selected clients

Dior, Alexandre Benjamin Navet, Warner Music, Krug Champagne, Galerie Xavier Hufkens, Thierry Boutemy, Thomas Roussel, Mini, Guendalina Litta, Atelier Lum, TBWA, Rusak Designworks, TBX Agency.

Contact

hello@michaelferire.com
+32 472 97 24 29

MICHAEL FERIRE
Avenue Winston Churchill 24 – 1180 Bruxelles

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