Ithra
Commissioned by
TBX agency

Client: TBX agency
Location: Ithra, Saudi Arabia
Year: 2021



Commissioned by TBX in Dubai, this series captures the awe-inspiring Ithra Building in Saudi Arabia, symbolizing the country’s modern renaissance. Set against the stark desert landscape, the building’s futuristic design evokes the image of a space shuttle, blending seamlessly with the golden and silver hues that give the series an otherworldly, timeless feel. Through these images, I aimed to reflect both the innovation and ambition behind this architectural marvel, highlighting its role as a beacon of Saudi Arabia’s new era.

About

Michael Ferire is a Belgian photographer and visual director based in Brussels. For the past fifteen years, he has collaborated with international brands in the fields of music, art, craftsmanship, luxury and contemporary culture.
His practice sits at the intersection of photographic creation, artistic direction and concept development. Michael’s work explores gesture, light and perception, blending reportage sensibility with a refined, staged approach.
His images convey presence and emotion through minimal movement, subtle tension and meticulous attention to detail. Whether for commercial or editorial projects, Michael shapes visual narratives with a strong sense of place and a distinctive, human-driven aesthetic.

Services

Photography / Photographic Direction / Creative Direction / Event Activation Concepts / Artistic Installations / Visual Concept Development / Consulting & Visual Advisory

Selected clients

Balbosté, Galerie Xavier Hufkens, Alexandre Benjamin Navet, Thierry Boutemy, Atelier Lum, Rusak Designworks, Guendalina Litta, Dior, Krug Champagne, Thomas Roussel, TBWA, Stromae

Contact

hello@michaelferire.com
+32 472 97 24 29

MICHAEL FERIRE
Essence Studio SRL – TVA BE 0778 730 648
Avenue Winston Churchill 24 – 1180 Bruxelles

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