Ithra
Commissioned by
TBX agency

Client: TBX agency
Location: Ithra, Saudi Arabia
Year: 2021



Commissioned by TBX in Dubai, this series captures the awe-inspiring Ithra Building in Saudi Arabia, symbolizing the country’s modern renaissance. Set against the stark desert landscape, the building’s futuristic design evokes the image of a space shuttle, blending seamlessly with the golden and silver hues that give the series an otherworldly, timeless feel. Through these images, I aimed to reflect both the innovation and ambition behind this architectural marvel, highlighting its role as a beacon of Saudi Arabia’s new era.

About

Michael Ferire is a Belgian photographer and creative director based in Brussels.

His practice sits at the intersection of photography, artistic direction and concept development blending a reportage sensibility with a refined, staged approach to recompose and reframe the real.

For more than fifteen years, he has worked with maisons and creative houses in music, art, luxury and contemporary culture, across France, Belgium and internationally.

Services

Photography / Photographic Direction / Creative Direction / Art Direction / Visual Concept Development / Consulting & Visual Advisory

Selected clients

Balbosté, Galerie Xavier Hufkens, Warner Classics, Alexandre Benjamin Navet, Thierry Boutemy, Atelier Lum, Rusak Designworks, Guendalina Litta, Dior, Krug Champagne, Thomas Roussel, TBWA, Stromae

Contact

hello@michaelferire.com
+32 472 97 24 29

MICHAEL FERIRE
Essence Studio SRL – TVA BE 0778 730 648
Avenue Winston Churchill 24 – 1180 Bruxelles

back
0 %