Krug
Commissioned by
Krug

Client: Krug Champagne
Agency: Disko
Location: Reims, France
Services: Photography and photographic direction



Long-running commission for Krug Champagne via agency Disko (2016–2023) — owned brand imagery covering the tasting committee, the cellar and key elements of the maison. Photographic direction and staged photography intended for the maison’s editorial and corporate use. A selection of images was published in Krug Champagne at the Table (Rizzoli, 2023).

About

Michael Ferire is a Belgian photographer and creative director based in Brussels. For more than fifteen years, he has worked with maisons and creative houses in music, art, craftsmanship, luxury and contemporary culture.

His practice sits at the intersection of photography, artistic direction and concept development. Michael blends a reportage sensibility with a refined, staged approach; his signature is to recompose and reframe the real — extracting singular images from gesture, light and presence.

Alongside commissioned work, he teaches the business of photography through his own platform Ferire Academy (since 2020) and through partner platform Empara.

Services

Photography / Photographic Direction / Creative Direction Brand Image Construction / Visual Concept Development / Consulting & Visual Advisory

Selected clients

Balbosté, Stromae, Warner Classics, Krug Champagne, Dior, Louis Vuitton, Longchamp, Thomas Roussel, Guendalina Litta, Atelier Lum, Galerie Xavier Hufkens, Studio Elémentaires, Alexandre Benjamin Navet, Clément Denis.

Contact

hello@michaelferire.com
+32 472 97 24 29

MICHAEL FERIRE
Essence Studio SRL — VAT BE 0778 730 648
Avenue Winston Churchill 24 — 1180 Brussels — Belgium

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