Zara — Wear Future
Commissioned by
Profirst International

Client: Profirst International
Year: 2018
Location: Shanghaï
Lab: Carmencita Film Lab



Commissioned by Profirst International, this series documents the preparation and execution of the opening show for Zara’s flagship store in Shanghai. The photography celebrates the beauty of silhouettes and the intricate details that define the event, offering a visual tribute to the brand’s attention to form. From a behind-the-scenes perspective, the series highlights both the grand scale of the performance and the delicate elements that bring it to life.

About

Michael Ferire is a Belgian photographer and visual director based in Brussels. For the past fifteen years, he has collaborated with international brands in the fields of music, art, craftsmanship, luxury and contemporary culture.
His practice sits at the intersection of photographic creation, artistic direction and concept development. Michael’s work explores gesture, light and perception, blending reportage sensibility with a refined, staged approach.
His images convey presence and emotion through minimal movement, subtle tension and meticulous attention to detail. Whether for commercial or editorial projects, Michael shapes visual narratives with a strong sense of place and a distinctive, human-driven aesthetic.

Services

Photography / Photographic Direction / Creative Direction / Event Activation Concepts / Artistic Installations / Visual Concept Development / Consulting & Visual Advisory

Selected clients

Balbosté, Galerie Xavier Hufkens, Alexandre Benjamin Navet, Thierry Boutemy, Atelier Lum, Rusak Designworks, Guendalina Litta, Dior, Krug Champagne, Thomas Roussel, TBWA, Stromae

Contact

hello@michaelferire.com
+32 472 97 24 29

MICHAEL FERIRE
Essence Studio SRL – TVA BE 0778 730 648
Avenue Winston Churchill 24 – 1180 Bruxelles

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